This Iconic Luxurious Lodge Group Is Partnering With Sotheby’s for Unique Stays, Masterclasses, Haute Couture Experiences, and Extra

Luxurious journey is getting an much more elevated improve. Luxurious Group by Marriott Worldwide — which incorporates iconic manufacturers like The Ritz-Carlton, St. Regis Inns & Resorts, Version, Bulgari Inns & Resorts, JW Marriott, and W Inns — introduced a partnership with the world’s longest-running public sale home, Sotheby’s. Collectively, they’ll pair lavish lodge experiences with the best treasures within the final merger of journey and artwork.

The “Iconic Items. Extraordinary Experiences” collaboration will curate distinctive unimaginable experiences that “outline the essence of luxurious and resonate with collectors and explorers alike,” the Luxurious Group mentioned in a launch supplied to Journey + Leisure.

“Now we have at all times believed hospitality to be an artwork in and of itself, difficult us to reimagine the methods we interact with our visitors,” George Hammer, Marriott Worldwide’s international head of luxurious advertising and marketing, mentioned in a press release. “By blurring the traces between tangible and intangible luxuries,” the initiative “will proceed to converge the 2 worlds.”

The partnership kicks off with two experiences which might be at present up for grabs.

For spirit lovers, Whiskey Reverie: Offered by The Ritz-Carlton presents a two-night stand in a set at The Ritz-Carlton New York NoMad. This additionally features a meal in a personal eating room at The Bazaar by José Andrés with Fawn Weaver, the New York Occasions-bestselling writer of Love & Whiskey and founding father of Uncle Nearest. Then jet over to Tennessee for a go to to Nearest Inexperienced Distillery in Shelbyville, Tennessee, and keep at The Joseph, A Luxurious Assortment Lodge in Nashville.

The trendy set will likely be smitten with the second providing, Alexander McQueen Discovery: Offered by Version, which begins with a two-night suite keep at The London Version and a five-course dinner at chef Jason Atherton’s Berners Tavern with wine pairing themed to the designer’s profession. Friends will even get a guided tour of the Victoria & Albert Museum, which impressed the late McQueen, earlier than getting into the highlight for a pictures session with McQueen’s collaborator, visible artist Ann Ray. These two choices can be found to bid for on-line via Sotheby’s Sealed via Sept. 13.

Additionally as a part of the partnership, entry to unique occasions for each manufacturers will likely be provided, together with masterclasses. The primary two had been held final week, showcasing the extent of exclusivity: a Whiskey & Watches occasion in certainly one of Ritz-Carlton New York, NoMad’s iconic suites and one other showcasing Sotheby’s Vital Jewels to members of the Vogue100, a collective of influential feminine voices in magnificence and vogue, within the Presidential Suite of the St. Regis New York. Extra will likely be held this December, specializing in luxurious gross sales in New York Metropolis.

Together with the auctions and masterclasses, the Luxurious Group and Sotheby’s will even work collectively on a content material sequence placing international artistry into the highlight to disclose new views on locations across the globe. 

“This collaboration not solely highlights our ardour for innovation, but additionally celebrates the intersection of luxurious, tradition, and hospitality, providing connoisseurs a novel alternative to interact with Sotheby’s in a completely new and immersive means,” Eléonore Dethier, Sotheby’s international head of partnerships, mentioned in a press release.