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Baggage Statistics [2024]: Shopper, Product & Progress Knowledge


The baggage trade is altering. The identical large manufacturers have dominated the enterprise for many years, however now new startups are making an affect within the baggage market and redefining what it means to be a profitable journey model.

Our staff has spent years build up experience within the baggage market. We’ve labored straight with most of the prime manufacturers within the trade and have examined dozens of suitcases throughout our personal intensive travels. We constructed this report primarily based on our years of trade expertise and in-depth analysis into the baggage market, manufacturers, and design tendencies.

Whereas the journey trade, and baggage particularly, took a success through the COVID-19 pandemic, journey is formally again and on the rise. As extra individuals are touring across the globe, the demand for baggage can also be rising. Plus, as fashionable startup manufacturers like Away and Monos are gaining traction, the notion of bags is altering from a boring important to one thing with fashion and persona.

I’ll information you thru a full evaluation of our in-depth analysis and spotlight the important thing baggage statistics from our analysis.

Key Baggage Statistics

  • In 2020, baggage retail gross sales within the US dropped 59% resulting from pandemic journey bans.
  • The worldwide baggage market is predicted to exceed pre-pandemic progress in 2024.
  • Samsonite continues to be by far the most important baggage model, with over $2.9 billion in income in 2022.
  • Regardless of Samsonite’s market domination, Away Journey has virtually double the web search curiosity.
  • The typical carry-on suitcase weighs 7.6 lbs and has 40.3 L of quantity.
  • The typical checked suitcase weighs 10.4 lbs and has 91.2 L of quantity.
  • The July Carry-On Gentle was the lightest suitcase in our evaluation, weighing simply 3.9 lbs.
  • At $1430, the RIMOWA Unique Cabin was the most costly suitcase in our evaluation.
  • The nations with the very best web search curiosity in baggage are rich island nations like Singapore, the UK, and New Zealand.
  • Contained in the US, coastal states have a lot greater search curiosity in baggage, and Hawaii is the chief by far.

Baggage Market Statistics

Extra individuals are touring than ever earlier than, and, regardless of COVID-19 setbacks, the journey trade as a complete has been rising quickly over the previous decade. Baggage is not any exception to that.

Within the wake of COVID-19 and the emergence of a bunch of startup baggage manufacturers, the market is regularly altering. Listed here are the important thing statistics for understanding the baggage market.

US Baggage Retail Gross sales Over Time

From 2010 to 2019, US baggage retail gross sales elevated by practically 130% based on Statista. This progress was pushed by extra folks touring mixed with innovation within the trade and extra centered advertising on-line and in social media.

The chart and desk under present the whole retail gross sales for baggage within the US from 2010 to 2021.

US Baggage Retail Gross sales

Yr

Billion USD

2010

$16.8
2011

$19.7

2012

$22.2

2013

$28.2

2014

$32.0

2015

$30.0

2016

$30.2

2017

$32.5
2018

$37.5

2019

$38.4

2020

$15.6

2021

$32.5

From 2019 to 2020, COVID journey bans prompted a 59% drop in US baggage retail gross sales. By 2021, baggage gross sales had returned to 85% of pre-pandemic ranges in the US.

International Baggage Market Measurement Forecast

In 2022, the worldwide baggage market was valued at $17.6 Billion, based on Statista.

The chart under reveals the previous and forecasted progress of the baggage market worldwide, from 2017 to 2025.

International Baggage Market Measurement Forecast

Yr

Billion USD

2017

$19.7
2018

$22.0

2019

$22.9

2020

$15.3

2021

$16.2

2022

$17.6
2023

$20.2

2024

$23.1
2025

$24.6

Whereas the worldwide baggage market was nonetheless far under pre-pandemic ranges in 2022, it’s anticipated to surpass these ranges by the top of 2024. From 2019 to 2029, researchers at Mordor Intelligence predict a 7.2% compound annual progress price within the baggage trade.

Extra individuals are touring around the globe, and we are able to solely count on that pattern to proceed. That’s excellent news for each established baggage manufacturers and newer startups within the enterprise.

Within the years and months main as much as COVID-19, a number of new manufacturers emerged within the baggage and journey gear house.

Whereas the pandemic was a difficult time for brand new journey manufacturers, those who did handle to outlive (Beis, Monos, July, and others) will doubtless expertise important progress within the coming years as the baggage trade as a complete continues to develop quickly.

Baggage Search Curiosity by Month

Whereas the seasonal tendencies in baggage gross sales and search curiosity should not as placing as for backpacks (that are most in demand at “back-to-school” season), there positively are yearly-repeating patterns.

The desk under reveals US search curiosity within the time period “baggage” by month from January 2021 to December 2023 based on Google Tendencies.

The sample within the chart above reveals that yearly there are two spikes in search curiosity for baggage.

The primary is a gradual ramp-up by way of the spring that peaks in July. Summer time is the season that universally sees essentially the most journey, and this pattern displays that. As college summer season holidays begin, individuals are purchasing for baggage to gear up for journeys.

The second spike is within the vacation season, particularly Black Friday Weekend. That is essentially the most worthwhile time of yr for a lot of shopper items industries, so it’s no shock that individuals are extra interested by baggage throughout this time.

Baggage Model Statistics

For a lot of many years, baggage was a reasonably secure, not notably thrilling product vary. A couple of monumental manufacturers dominated the enterprise, and other people knew what to anticipate from these manufacturers and their merchandise. Baggage was boring, a device to perform a job.

Issues began to vary within the years from 2012 to 2020, as just a few startup manufacturers started shaking issues up in baggage. Away, based in 2015, made an enormous splash with a brand new line of suitcases designed to be trendy and thrilling, a really outstanding social media presence, and a collection of well-placed celeb endorsements.

Extra new startups adopted swimsuit, and whereas every took a barely totally different strategy, all of them shared just a few vital ideas: consideration to fashion, a deal with journey experiences fairly than simply purposeful merchandise, sturdy web advertising, and direct-to-consumer fashions that distributed with the necessity for contracts with large retailer shops.

The panorama of the baggage trade appears to be like very totally different now. Whereas the outdated gamers like Samsonite, American Tourister, and Travelpro are nonetheless there, a number of of the newer manufacturers have gained a critical foothold out there.

Prime Baggage Manufacturers by Search Quantity

One method to evaluate the prime baggage manufacturers is by web search quantity. Whereas this isn’t an ideal metric for income or variety of suitcases bought, it’s an correct method to gauge the curiosity and model consciousness of a selected model.

I did an in-depth Google search evaluation to seek out the manufacturers with the very best search quantity on Google. As a result of some model names are frequent phrases (Away), and plenty of manufacturers promote extra than simply baggage, I analyzed search phrases that included the phrase “baggage” (for instance: “Away Baggage” and “Samsonite Baggage”).

The desk under reveals the highest 20 baggage manufacturers rated by month-to-month Google search quantity based on Similarweb.

Prime Baggage Manufacturers by Search Quantity

Model Month-to-month Search Quantity
1 Away

159,000

2

Samsonite 89,000

3

Beis

84,000

4 Monos

43,000

5

Tumi 34,000
6 RIMOWA

32,000

7

Delsey 30,000
8 Travelpro

29,000

9

CALPAK 25,000
10 American Tourister

23,000

11

Solgaard 22,000
12 Louis Vuitton

12,000

13

Level8 7,600

14

July

7,500

15 Briggs & Riley

6,900

16

Bric’s 6,000
17 COOLIFE

5,000

18

Paravel 4,900
19 Victorinox

4,800

20

Eagle creek

4,400

Away Baggage has the very best web search quantity by far. This model has poured great effort and assets into advertising and model consciousness, and that effort has clearly paid off.

Away’s income in 2022 was $231.8 million. Samsonite’s income reached $2.9 billion in the identical yr based on Samsonite’s Annual Outcomes Announcement—over 10 instances as a lot as Away.

These statistics spotlight the truth that, whereas web advertising and search quantity are vital, they aren’t the one approach for a model to achieve success. Away’s web and social media presence blows Samsonite out of the water, however Samsonite is dominant in gross sales due to its near-ubiquitous presence in retail shops around the globe.

Whereas new manufacturers are beginning to make a huge impact on the baggage trade, Samsonite isn’t going anyplace quickly.

Carry-On Baggage Statistics

Carry-on baggage is designed to slot in the overhead bin of an airplane. We analyzed the quantity, weight, and value of the 96 carry-on suitcases at the moment in our baggage database.

Carry-On Baggage Quantity

Carry-on baggage has to suit inside very strict measurement limits, and most of the people search for baggage that’s near these limits to allow them to have essentially the most packing house. The result’s that the volumes of carry-on suitcases are very concentrated proper round 40 L.

The typical carry-on suitcase has 40.3 L of quantity, and 68% of carry-ons are between 34.6 L and 46 L. Suitcases on the decrease finish of this vary are compact, light-weight suitcases for worldwide journey. Suitcases on the higher finish of this vary are designed to maximise house on home flights which have extra beneficiant measurement limits.

Many bigger carry-on suitcases obtain greater volumes with zippered growth. Which means they are often compressed for journeys with tighter airline measurement restrictions.

Carry-On Baggage Quantity Statistics

Common

40.3 L

Median

40 L
Customary Deviation

5.7 L

Carry-On Baggage Weight

Weight is a crucial issue for carry-on baggage. Light-weight carry-on baggage can be simpler to raise into the overhead bin and simpler to maintain inside airline weight restrictions.

The typical weight for carry-on suitcases is 7.6 lbs, and 68% of carry-ons are between 6 lbs and 9.2 lbs. The lightest carry-on in our database is the July Carry-On Gentle. At 3.9 lbs, it is just barely over half of the typical weight.

Carry-On Baggage Weight Statistics

Common

7.6 lb

Median

7.5 lb
Customary Deviation

1.6 lb

Carry-On Baggage Worth

Worth is a crucial metric when evaluating rolling carry-on baggage. The carry-ons in our database cowl a variety of value ranges, from ultra-budget to ultra-luxury.

The typical MSRP of the carry-ons we analyzed was $351.09. The median was considerably decrease, at $299.99. This means that the info is right-skewed, which means there’s a a lot bigger variety of suitcases on the decrease finish of the vary (below $300) and some very high-priced objects that carry up the typical.

These outliers on the costly finish embrace suitcases from luxurious manufacturers like RIMOWA and Tumi. The costliest carry-on in our database is the RIMOWA Unique Cabin, which price $1430.00 on the time of publication.

On the reverse finish of the spectrum, there’s a huge array of reasonably priced carry-on baggage out there for as little as $50 or much less.

Carry-On Baggage Worth Statistics

Common

$351.09

Median

$299.99
Customary Deviation

$271.52

Checked Baggage Statistics

Checked suitcases are designed to be checked into the cargo maintain of a airplane, and are a lot bigger than carry-ons since they don’t have the identical strict measurement limits. Checked luggage are additionally typically easier in design and building, with out as many pockets and options.

Our evaluation included each hardside baggage and softside baggage fashions which are marketed for check-in use.

Checked Baggage Quantity

Checked suitcases vary from barely larger than carry-on limits to large luggage which are appropriate for household journeys or shifting internationally.

The typical checked baggage quantity is 91.2 L—greater than double the typical carry-on quantity. 68% of checked suitcases are between 68.5 L and 113.9 L. The most important wheeled suitcase in our database is the Travelpro Platinum Elite 29” Spinner, which is 143.5 L when absolutely expanded.

Checked Baggage Quantity Statistics

Common

91.2 L

Median

90 L
Customary Deviation

22.7 L

Checked Baggage Weight

The typical weight for checked suitcases is 10.4 lbs. That is solely 36% greater than the typical for carry-ons, which is shocking since checked baggage is greater than double the dimensions on common.

The spinner wheels, frames, nook reinforcements, and telescoping handles account for a big portion of suitcase weight. These elements don’t change a lot primarily based on the baggage measurement: an enormous checked suitcase nonetheless has the identical 4 spinner wheels as a carry-on.

The one important weight addition from carry-on to checked suitcase is the primary shell supplies, that are considerably lighter than the structural elements. This explains why the load distinction isn’t as massive as it’s possible you’ll count on.

Checked Baggage Weight Statistics

Common

10.4 lb

Median

10.2 lb
Customary Deviation

2.2 lb

Checked Baggage Worth

Due to the extra measurement and supplies, checked baggage is considerably costlier than carry-on baggage—round $54 extra on common.

We see the identical pattern right here as with the carry-ons: the median MSRP is considerably decrease than the typical, which means a handful of very costly suitcases are skewing the info. Our database has an enormous value vary for checked baggage, from below $100 to just about $1400.

Checked Baggage Worth Statistics

Common

$405.51

Median

$326.50
Customary Deviation

$271.52

Baggage Statistics by Area

Baggage use and curiosity should not uniform across the globe. Listed here are a very powerful regional baggage statistics.

Google Search Curiosity in Baggage by Nation

Breaking down Google search quantity for baggage by area is an fascinating method to evaluate the curiosity in baggage between areas. This isn’t an ideal metric, however it reveals how a lot individuals are trying to find baggage on-line.

Utilizing Google Tendencies, I ranked the nations with the very best and lowest search curiosity for the time period “baggage” in 2023.

Google charges search curiosity as a proportion of all searches. The area with the very best search curiosity will get a rating of 100, and each different area’s rating is a share of that (a rating of fifty means half the search curiosity of the very best rating). I excluded areas with low search quantity for this research; that leaves 52 areas to think about.

The desk under reveals the ten areas with the very best search curiosity for the time period “baggage” in 2023, based on Google Tendencies.

Highest Baggage Search Curiosity by Nation

Nation

Search Curiosity

1

Singapore 100
2 United Kingdom

45

3

Australia 45
4 New Zealand

37

5

Canada

36

The desk under reveals the 5 nations with the bottom search curiosity for the time period “baggage” in 2023, based on Google Tendencies.

Lowest Baggage Search Curiosity by Nation

Nation

Search Curiosity

1

Brazil <1
2 Russia

1

3

Turkey 1
4 Mexico

1

5

Poland

1

Curiously, the highest 4 nations with the very best search curiosity in baggage are all island nations. Logically, this is sensible since air journey is a extra frequent necessity for residents in smaller island nations.

This pattern isn’t common, nonetheless, as Japan and Indonesia are each island nations with very low Google search curiosity for baggage.

These nations with the very best curiosity are additionally very rich in comparison with the worldwide inhabitants. In distinction, the nations with the bottom curiosity in baggage are mainland nations with considerably decrease wealth ranges.

Google Search Curiosity in Baggage by State

There’s additionally a big distinction in baggage search curiosity between states within the US. The graph and desk under present the Google Tendencies search curiosity for all 50 states plus the District of Columbia.

Baggage Search Curiosity by State

State

Search Curiosity

1

Hawaii 100
2 Nevada

63

3

District of Columbia 62
4 New York

61

5

California 58
6 Alaska

57

7

New Jersey 54
8 Florida

54

9

Massachusetts 54
10 Maryland

52

11

Colorado 51
12 Washington

51

13

Virginia 50
14 Illinois

50

15

Georgia 48
16 Texas

47

17

Connecticut 47
18 North Carolina

45

19

Michigan 45
20 Arizona

44

21

Minnesota 44
22 Oregon

43

23

Delaware 42
24 Pennsylvania

41

25

South Carolina 41
26 Rhode Island

41

27

Louisiana 40
28 Utah

40

29

Tennessee 40
30 Wisconsin

39

31

New Hampshire 38
32 Missouri

37

33

Alabama 37
34 Vermont

37

35

Ohio 37
36 Montana

36

37

New Mexico 36
38 Kentucky

36

39

Wyoming 35
40 Indiana

35

41

South Dakota 35
42 Arkansas

34

43

Maine 34
44 Nebraska

34

45

Kansas 34
46 Iowa

33

47

Idaho 33
48 North Dakota

32

49

Oklahoma 32
50 Mississippi

31

51 West Virginia

27

The state with by far the very best search curiosity in baggage is Hawaii. This matches the worldwide pattern of island nations having greater curiosity in baggage—as a result of air journey is a extra common necessity. Alaska additionally has excessive curiosity in baggage for related causes.

Different states with excessive curiosity in baggage embrace Nevada, Washington DC, New York, and California. These states all have massive city facilities, the place individuals are extra prone to journey.

The states with the bottom curiosity in baggage are far more rural. These embrace West Virginia, Mississippi, Oklahoma, North Dakota, and Idaho. Trying on the map, you’ll be able to see that search curiosity in baggage is very focused on the coasts and lowest in the midst of the nation.

There’s current analysis indicating that city dwellers journey greater than folks dwelling in rural areas. It’s fascinating to see that very same pattern mirrored within the baggage trade.

Sources and Methodology

The information used on this report is split into three classes: market knowledge, search knowledge, and product knowledge.

The market knowledge contains annual gross sales, international market measurement, and market progress forecasts. I collected this knowledge from a number of trusted market analysis, together with Statista, Grand View Analysis, Similarweb, and Mordor Intelligence. I mixed these particular person knowledge factors and units to get a extra full image of the worldwide baggage market.

Search knowledge was collected utilizing Google Tendencies. I used this device to gather Google search statistics for the 2023 calendar yr. I analyzed search outcomes for the search time period “baggage” and segmented out searches by nation, state, and month. These search outcomes function a proxy for public curiosity in baggage, and are helpful for measuring tendencies geographically or over time.

To gather product knowledge, I used TravelFreak’s baggage ranking database, which shops the metrics we use for reviewing and scoring baggage. We retailer 37 distinct knowledge factors for each suitcase in our database, which provides a wealth of knowledge to attract from. The small print in our product database come from many years of in-depth analysis and testing, and accommodates particulars on 196 suitcases.

I used this knowledge to extract averages and statistical distributions for weight, quantity, MSRP, and supplies used throughout the totally different baggage classes.

Changelog

We periodically overview this report, test for errors or inconsistencies, and replace it with the newest knowledge. Right here is the change historical past for this report.

  • February 26, 2024—first printed
Concerning the Creator

Jakob Thygerson

Jakob Thygerson is an outside journey seeker who collects sunburns, Nationwide Park maps, and path miles. He loves something that will get him open air, whether or not it’s on foot, on skis, on a motorbike, or on the open street. A local of the Mountain West, he’s most at house in mountains and deserts with clear air and brilliant stars.
He has a background in product design engineer and is aware of the ins and outs of supplies, design, and manufacturing processes. He loves utilizing this information to investigate outside tools and is an unrepentant gearhead.

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